“42% of Start-ups fail by missing the market needs, 25% because of team failure … cash shortage being the third of the main reasons.”
CB insights, October 2014
One of the most critical phases for Start-ups begins when initial market interest forces them to leave their familiar creative space and new external expectations need to be met. While initially focused on the realization of a single idea, market constraints, team dynamics and specific technological challenges require new forms of co-working. But to many team members, it feels as if they are betraying the shared culture when new organizational and process requirements appear to signal mistrust, commitments to clients impose deadlines and budgets threaten to limit creativity.
The Gross Corporate Happiness® Accompaniment Process helps to verbalize and safeguard the core elements of the common soul and ensures that it is harmoniously embedded in the market concept, the organizational process design and the future collaboration of an increasingly larger team in order to maintain the shared passion.
Core to the process is embedding the business or product idea into a clearly verbalized ambition which will form the framework for all activitiesin the future. Through elements of storytelling and compilation, those timeless principles will be distilled and jointly agreed with the entire team.
On their basis, an authentic market approach can be designed as well as those generic organizational principles which will ensure credibility through consistency in operations, actions and communication.